DankeSchon/ダンケシェーン/SWITCH L/S TEE UNIVERSITY

DankeSchon

A long-sleeve T-shirt with a switch design that changes fabric between front and back.
Furthermore, by printing on both front and back, it is designed to not look lonely when worn as a single piece in early spring.
The neckline and hem are distressed to create a vintage feel.
It has an oversized silhouette that can be worn unisex.


DankeSchon... DankeSchon is the core keyword of this brand.
D - digital, digital style
A - Architect, creator
N - neologism, new expression
K - kittenish, mischievous
E - engrossing, captivating
It combines the initials to form a word with the German word Schon, expressing gratitude to those who agree with the brand's intent, called 'DankeSchon' (meaning 'Thank you').
The theme of fashion is 'New Standard'. Instead of resisting the times, it extracts elements that suit the brand by slipping through and flowing past, combining high-quality materials with digital graphics to create the collection.
Pure silhouette, meticulous attention to detail, and at the same time, actively incorporating unique and new perspectives.
Products created from there are practical and naturally blend into everyday life.