2025.01.24
18 Popular Women's Fashion Brands in Japan!
Love Japanese fashion but not sure where to start? This time, we’ve carefully selected some of the most popular women’s fashion brands among Japanese women. Get a comprehensive look at each brand’s style, charm, price range, and target age group, making it easier for you to find the perfect items for your everyday outfits!
＼With FASBEE, you can get Japanese items at the same prices as in Japan, even overseas!／
☑ International Shipping: For shipments to Asia, a flat rate of ¥1,400 applies per order for up to 10 items.
Recommended Popular Japanese Fashion Brands
➤1. Recommended Japanese Ladies' Fashion Brand Moussy: Sexy and Cool Japanese Street Fashion
When it comes to Japanese women’s fashion brands, Moussy is one of the most frequently requested brands for personal shopping in Japan. Its sexy and cool style has established a strong presence in street fashion, with designs that perfectly blend femininity and a cool vibe, making it incredibly popular among fashionistas.
Moussy’s signature items are made from denim fabric. Among them, their jeans are especially famous for offering both comfort and a beautiful silhouette. Additionally, Moussy excels in designing versatile pieces, from simple tops to uniquely cut outerwear, showcasing the brand’s design sense. Furthermore, Moussy not only offers classic items but also regularly releases limited collections in collaboration with various IP brands.
■Store Information
■Style: Sexy and cool, street fashion, simple, with a focus on denim material.
■Price Range: Approximately ¥4,000 to ¥15,000
■Age Group: 20 to 30 years old
➤2. Recommended Japanese Ladies' Fashion Brand INGNI: Sweet and cute, at an affordable price.
INGNIis particularly popular among Japanese female students, with its cute design style being highly favored by young women. The brand blends sweetness, fashion, and practicality, offering trendy, textured, and affordable outfit choices for girls who are always on the lookout for the latest styles.
The brand primarily focuses on sweet, Japanese-style designs, featuring items like frilly tops, skirts, and fitted dresses, each exuding a youthful charm and perfectly enhancing casual everyday outfits. At the same time, INGNI places particular emphasis on seasonal trends, making it easy for women to catch up with the latest fashion every season. It’s a perfect brand for young women, especially students and those just entering the workforce.
Where can I buy INGNI?
▼With FASBEE, you can buy items at the same price as in Japan, even overseas!
■Style: Cute and sweet, youthful.
■Price Range: Approximately ¥2,000 to ¥7,000
■Age Group: 15 to 25 years old
➤3. Recommended Japanese Ladies' Fashion Brand: earth music & ecology Soft Color Forest Style
If you are a girl who likes Japanese fashion, you should be familiar with earth music & ecology. In particular, the former brand's image character "Aoi Miyazaki" perfectly expresses its fresh and soft image, leaving a strong impression. earth music & ecology is a long-established brand that has appeared in Japanese magazines for many years, featuring designs based on a forest theme, radiating a natural and pure atmosphere.
The design emphasizes soft color tones, centered around beige, white, and light pink. It features simple yet richly detailed cuts, with each item exuding the sweet atmosphere of a Japanese girl. Whether it's a dress, knitwear, or a simple T-shirt, each piece brings out the light and charming appeal of a Japanese girl, making it perfect for women who prefer sweet casual coordination.
Furthermore, earth music & ecology values consideration for the environment and is committed to producing products in a sustainable manner. It is a brand that merges natural aesthetics with everyday life, and it is a brand that you, who love Japanese fashion, should definitely check out.
Where can I purchase earth music & ecology?
▼With FASBEE, you can buy items at the same price as in Japan, even overseas!
■Style: Forest style, fresh and natural, sweet in pale tones, simple and soft
■Price range: Approximately 3000 to 10000 yen
■Age group: 15 to 30 years old
➤4. Recommended Japanese Ladies' Fashion Brand KBF: Sophisticated Cutting for Adults
KBF is a women’s brand under the famous Japanese select shop "Urban Research," emphasizing simple and understated styles with the concept of "being true to yourself (valuing yourself)." It proposes designs that allow women to feel confident and comfortable in their daily lives. KBF’s clothing features designs based on solid colors and neutral tones, creating simple yet sophisticated styles that are perfect for women who appreciate elegant and refined fashion.
The brand brings out femininity and confidence through its unique designs and cuts. Whether it's an elegant dress, a fitted coat, or sharp pants, each item enhances a mature, sophisticated vibe while maintaining a touch of softness reminiscent of youth. With modern yet gentle designs that exude feminine charm, the brand offers pieces perfect for various occasions.
■Store Information
■Style: Femininity, simple and fashionable, sophisticated cuts.
■Price Range: Approximately¥5,000 to ¥15,000
■Age Group: 15 to 40 years old
➤5.Recommended Japanese Women's Fashion Brand Classical Elf: Comfortable and Casual Relaxed Style
Classical Elfstands out among many Japanese brands with its simple and comfortable design style, beloved by women who enjoy easy and comfortable daily outfits. The brand combines casual, relaxed styles with retro trends, offering items that balance both fashion and practicality.
Classical Elf’s items prioritize practicality and ease of coordination, featuring relaxed knit sweaters, jeans, and retro-style dresses that all create a natural and laid-back vibe, offering both comfort and charm. The brand also pays special attention to material selection, with comfortable cotton-linen blends and durable fabrics being popular choices. With affordable prices, it's an excellent option for those who value cost performance.
Where can I buy Classical Elf?
▼With FASBEE, you can buy items at the same price as in Japan, even overseas!
■Style: Simple and comfortable, casual and relaxed, with retro trends.
■Price Range: Approximately ¥1,000 to ¥8,000
■Age Group: 20 to 40 years old
➤6. Recommended Japanese Ladies' Fashion Brand MERCURYDUO: Urban Elegant
MERCURYDUOis a representative brand among Japanese women's fashion labels, known for its elegant and modern designs, popular among women who prioritize style. The brand bases its designs on a mix of softness and urban sensibility, offering items that combine femininity and fashion. This allows for versatile coordination suitable for various occasions.
MERCURYDUO excels in meticulous material selection and refined cuts, creating clothing that combines texture and comfort, such as lace dresses and floral long skirts. Additionally, the brand's color palette is primarily composed of soft pinks, beiges, and whites, occasionally incorporating darker tones to enhance the unique and graceful charm of women.
Where can I buy MERCURYDUO?
▼With FASBEE, you can buy items at the same price as in Japan, even overseas!
■Style: Elegant and soft, with a calm feminine touch.
■Price Range: Approximately ¥5,000 to ¥15,000
■Age Group: 20 to 40 years old
➤7. Recommended Japanese Ladies' Fashion Brand coen: Casual, everyday wear at an affordable price.
coenis a representative brand known for its simple and casual style, perfect for women seeking relaxed everyday outfits. The brand excels in comfortable and easy-to-coordinate designs, offering items like basic T-shirts and loosely cut jackets, each with a natural and casual charm. It is particularly popular among the younger generation.
coen's items are characterized by an American casual style, with colors primarily consisting of earth tones and soft neutrals, making it easy to create everyday outfits suitable for any occasion. Light knits and casual denim items help create a clean and stylish look with minimal effort.
The price range of the items is around ¥1,000 to ¥5,000, making it an accessible option for students and young professionals who want to enjoy simple and elegant outfits with ease.。
Where can I buy coen?
▼With FASBEE, you can buy items at the same price as in Japan, even overseas!
■Style: Simple casual, natural and relaxed.
■Price Range: Approximately ¥1,000 to ¥5,000
■Age Group: 15 to 40 years old
➤8. Recommended Japanese Ladies' Fashion Brand LOWRYS FARM: Versatile Trend Items
LOWRYS FARM is a Japanese women’s fashion brand known for its simple and practical styles, making it popular among young women. The brand incorporates trendy elements into everyday outfits, designing practical pieces that align with current fashion trends. Whether it's basic T-shirts, simple coats, or pants with trendy touches, LOWRYS FARM’s items are easy to coordinate, creating a natural and stylish look.
Recently, the customer base for LOWRYS FARM has gradually expanded. Its shirts are perfect for office casual wear, and comfortable cotton dresses and tops are popular among Japanese mothers. During the annual sale seasons, LOWRYS FARM is one of the top-selling brands, with items often selling out quickly, continuously earning the trust and love of Japanese women.
■Store Information
■Style: Simple and practical, with a wide variety of trendy items.
■Price Range: Approximately ¥3,000 to ¥10,000
■Age Group: 15 to 40 years old
➤9.Recommended Japanese Women's Fashion Brand NICE CLAUP: Cute and Sweet
NICE CLAUPis a brand loved by those who enjoy sweet and cute, girly styles. The designs blend cuteness with elegance, characterized by pink tones, floral patterns, and romantic details, creating a youthful and sweet atmosphere. Romantic dresses, cute tops, and elegant skirts perfectly express the charming allure of a sweet girl.
The brand specializes in sweet and cute designs, offering items that are perfect for everyday outfits and exude a youthful, girly charm. These clothes bring out a pure and energetic side, making them ideal for school, casual occasions, as well as dates or casual gatherings.
Where can I buy NICE CLAUP?
▼With FASBEE, you can buy items at the same price as in Japan, even overseas!
■Style: Sweet girl, romantic and cute, full of youthful charm.
■Price Range: Approximately ¥3,000 to ¥10,000
■Age Group: 15 to 25 years old
➤10.Recommended Japanese Women's Fashion Brand coca: NO.1 Affordable Brand
cocais a brand loved by a wide range of women, mainly focusing on Japanese casual styles, combining simple designs with practicality. The brand's items are easy to coordinate, offering casual outfits as well as jackets and pants, providing a relaxed and natural everyday style.
Coca's design philosophy focuses on comfort and naturalness, offering high cost-performance options for women who prefer simple styles. Known for its very affordable prices, many of Coca's items are priced around 1000–4000 yen, making it a great choice for those on a budget. The brand has consistently ranked number one in sales on Japanese online shopping sites and is also a top-selling brand on FASBEE. Its simple and practical styles are especially popular among women in their 20s to 40s.
Where can I buy coca?
▼With FASBEE, you can buy items at the same price as in Japan, even overseas!
■Style: Japanese casual, simple and practical, relaxed style.
■Price range: Approximately 1000–4000 yen.
■Age range: 15–40 years old.
➤11.Recommended Japanese Women's Fashion Brand KOBE LETTUCE: Beautiful for Both Office and Casual Wear
KOBE LETTUCEis a practical brand that offers a variety of choices for women's everyday coordination. Items such as simple T-shirts, knits, and comfortable pants are perfect for daily wear, providing practicality without sacrificing fashion. The brand's designs are simple yet sophisticated, emphasizing comfort and convenience, making it easy to adapt to various situations in daily life.
KOBE LETTUCE's clothing can be easily coordinated for work, outings, and relaxation time, making it suitable for all types of everyday styles. It is also extremely popular among Japanese mothers. The brand is known for its affordable prices, with items typically ranging from 1,000 yen to 4,000 yen, making it particularly ideal for those who prioritize practicality and cost-effectiveness.
Where can I buy KOBE LETTUCE?
▼With FASBEE, you can buy items at the same price as in Japan, even overseas!
■Style: Simple and practical, elegant, everyday coordination.
■Price range: Approximately 1000 to 4000 yen.
■Age range: 15 to 40 years old.
➤12.Recommended Japanese Women's Fashion Brand SNIDEL: A Popular Brand for Magazine Models' Casual Outfits
SNIDEL is a brand known in Japan as a favorite of many popular models from Japanese fashion magazines, and for many women, it represents a dream brand. The brand’s designs blend sweetness and romantic elements, incorporating soft materials such as lace and floral patterns, creating elegant styles that still retain a sense of fashion. SNIDEL’s clothes are not only suitable for everyday coordination but also perfect for dates or special occasions, expressing femininity and confidence in women.
SNIDEL's designs emphasize romantic emotions, with every item in the brand’s collection—from elegant dresses to intricate tops—emanating a sweet atmosphere. The combination of floral patterns and lace styles showcases how SNIDEL’s clothes consistently highlight captivating femininity.
■
■Style: Sweet and romantic, a mix of lace and floral patterns.
■Price range: Approximately 5000–30,000 yen.
■Age range: 20–30 years old.
➤13.Recommended Japanese Women's Fashion Brand Kastane: A Fusion of Gentleness and Uniqueness
Kastane is known for its casual mix style, blending elegance with a relaxed, casual vibe. The brand offers versatile options that suit simple everyday outfits and relaxed date styles. The designs prioritize comfort and practicality, with simple cuts and natural color tones, highlighting a feminine touch without being overly embellished.
Kastane's clothing is filled with relaxed vibes and simple elements. Items like knits, shirts, and long skirts are perfect for everyday outfits. The brand effortlessly combines casual style with elegance, offering fashion and practicality in one. It's ideal for women who seek comfort while maintaining a graceful and refined look.
■Store Information
■Style: Casual mix, elegant and warm.
■Price range: Approximately 4000–15000 yen
■Age range: 20–40 years old
➤14.Recommended Japanese Women's Fashion Brand titivate: Simple and Textured Everyday Outfits
titivateis a brand that offers simple, high-quality designs for modern women. While the brand is based on a casual concept, its pieces are not only perfect for everyday wear but also easy to integrate into office styles. The clothing from titivate features simple and practical elements, with a focus on material selection to provide comfort and high-quality wear.
titivate's designs focus on understated simplicity and texture, making them perfect for modern women who seek both sophistication and comfort. With elegant tops, simple pants, and casual dresses, each piece can be easily coordinated and suits a variety of occasions. Whether for the office, a date, or daily outings, titivate's items effortlessly highlight natural beauty without being overly complicated.
Where can I buy titivate?
▼With FASBEE, you can buy items at the same price as in Japan, even overseas!
■Style: Simple and textured, casual.
■Price range: Approximately 4000 to 12000 yen.
■Age range: 20 to 40 years old.
➤15.Recommended Japanese Women's Fashion Brand Ungrid: Casual and Stylish
Ungridis a Japanese women's brand known for blending relaxed chic with refined comfort. The brand incorporates bohemian style with natural, rustic elements in its designs, creating looks that balance both comfort and fashion. The clothing features smooth lines, with a strong focus on material selection. Notably, their denim products are made in Japan and are characterized by a well-fitted cut and design.
Ungrid’s design philosophy focuses on balancing comfort and refinement, allowing effortless style for any occasion. The brand skillfully combines relaxed chic with delicate design elements. By pairing loose-fitting tops, wide pants, and skirts, the pieces accentuate the individuality of the wearer, creating a unique and stylish look.
Where can I buy Ungrid?
▼With FASBEE, you can buy items at the same price as in Japan, even overseas!
■Style: Casual and stylish.
■Price range: Approximately 5000 to 15,000 yen.
■Age range: 20 to 30 years old.
Recommended Popular Japanese Select Shops
➤16. Recommended Japanese Women's Fashion Brand: niko and ... – A Fusion of Trend and Lifestyle
niko and ... is one of Japan's popular select shops that combines trends with lifestyle, offering a wide range of items, including clothing as well as various home goods and accessories. With its diverse and abundant product lineup, it caters to various fashion needs and is loved by many young people who seek the latest trends.
Among them, the Harajuku store is a multi-concept lifestyle shop where customers can not only purchase clothing but also choose camping gear, home goods, and even enjoy a cup of coffee. It's a place where you can experience the lifestyle suggested by the brand’s fashion concept from all angles. The unique atmosphere of this store attracts many customers who value both fashion and quality of life. If you're planning a trip to Tokyo, it's definitely a must-visit!
The brand's clothing design cleverly blends modern urban elements with natural touches, creating a high-quality look without being overly crafted. The pieces, suitable for both men and women, exude youthful energy and offer versatile items that easily fit various occasions.
■Style: Trendy, Fusion of lifestyle goods and clothing
■Price range: Approximately 3000–10000 yen
■Age range: 20–40 years old
-
【niko and ...TOKYO】
■official website
■address：東京都 渋谷区 神宮前 6-12-20 J６Front 1F2F
■hours of operation：11:00〜21:00
➤17. Recommended Japanese Women's Fashion Brand: BEAMS – A Long-established Select Shop in Japan
BEAMS is a well-known Japanese select shop famous for its diverse brand lineup. If you are a fan of BEAMS, you definitely shouldn't miss their flagship store, "BEAMS JAPAN," located in Shinjuku. The entire building is dedicated to the store, and it features not only fashion but also unique items from all over Japan, making it perfect for both gifts and personal shopping. It’s a must-visit spot for shopping in Tokyo!
BEAMS offers several brand lines, including BEAMS BOY and Ray BEAMS. BEAMS BOY focuses on simple and casual styles, while Ray BEAMS features more feminine and fashionable designs. Each line offers a distinct approach to fashion, catering to different tastes and preferences, making BEAMS a versatile choice for shoppers.
BEAMS offers a range of clothing and accessories, with prices typically ranging from ¥5,000 to ¥20,000, depending on the brand line. Ray BEAMS tends to be on the higher end of the price spectrum. BEAMS is known for its diverse styles, offering items suitable for various occasions, from casual wear to formal and street styles. Whether you're looking for everyday outfits or something special, you'll be able to find the perfect piece to match your ideal look.
■Style: Diverse
■Price range: Varies by brand line.
■Age range: Wide, suitable for consumers of all ages.
-
【BEAMS JAPAN】
■official website
■address：東京都新宿区新宿3-32-6 B1F - 5F
■hours of operation：11:00-20:00（1F-5F）
➤18.Recommended Japanese women's fashion brand URBAN RESEARCH: Simple and Stylish
URBAN RESEARCH is a well-known Japanese select shop offering a range of fashion items from different designers. The brand is characterized by refined cutting and unique styles. The clothing in-store offers a variety of choices, from everyday wear to formal attire, blending urban modernity with natural and simple beauty, presenting a distinctive fashion style. Each product is meticulously designed, emphasizing various ways to coordinate, and brings out an independent and stylish sense in the wearer.
URBAN RESEARCH not only offers clothing but also a wide range of lifestyle products and accessories, allowing those who appreciate the brand's vibe to express their unique style in everyday life. The price range is diverse, with options ranging from basic items to high-end products that can cost several tens of thousands of yen.
■Style: Diverse, Modern Urban Feel
■Price range: Mid to high price range, wide variety
■Age range：25 to 40 years old.