Guccio Gucci established this luxury brand. The brand concept is "creating products that reflect the best traditions with the best quality, bringing the good of the past into the present." It is famous for being the first in the world to sell products with the designer's name for quality assurance. In 1953, Guccio Gucci passed away. Tom Ford, who served as the creative director from 1994 to 2003, became a key figure in the reconstruction of Gucci and received very high praise. In Japan, the Ginza store opened in 2006. The store, with 8 floors above ground and 1 basement level, included gallery space and a café, attracting attention.