Jeanism EDWIN: Denim with 5 strengths / Cordura Denim Regular Straight / The strongest jeans

◇Height 180cm C92 W78 H94 / Model wears size M

【Jeanism Produced by EDWIN】Denim with 5 Ultimate Features / Jeanism Cordura Denim Regular Straight / KUJ33

"Achieving a 1,300% target success rate on the crowdfunding platform Campfire, this is the heartfelt piece from the long-established jeans shop Marukawa Shonan."

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Jeans Shop Marukawa Shonan Store
"We opened a jeans shop in Atsugi City, Kanagawa Prefecture in June 1975, and it has been 46 years since then. We have been walking together with jeans all this time."
What are jeans with a history of over 100 years? They are constantly evolving to achieve the best of the present, with a commitment to never change this aspect, no matter how the times change. We believe this is the reason why jeans are loved, no matter how much time passes.
"In facing such jeans, we have started a project to consider what jeans are currently in demand, what jeans are expected of us at Marukawa Shonan Store, and what we can propose as the 'strongest jeans.'"

The origin of jeans as workwear.
・Why jeans were needed
・How has it evolved with the times?
- For over 40 years, we have been selling jeans and have received various opinions and hopes from our customers.
We have been advancing the project for about 2 months and have determined the absolute conditions.
The absolute condition for what we consider the "strongest denim" is

condition
・Material that can withstand any work
Reinforcement for the sewing parts that bear the load
・Double reinforcement of the back pocket with high usage frequency
・High-quality zipper and rivets
・Sewing parts that bear a load
・Stretchability and beautiful silhouette
When these five elements come together, the "strongest denim" that we envision will be born.

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Model 170cm 60kg wearing 30 inches----------
"Denim with 5 Ultimate Strengths"

★Part 1: The Strongest Fabric
Jeans originally designed for the purpose of being workwear that can withstand hard work.
It must be durable, so we considered using the most durable material available today and adopted 【Cordura Denim】, which has been used by the military for over 45 years and has proven performance.
"The abrasion resistance is four times stronger than conventional 100% cotton denim fabric【Cordura Denim Fabric】."

"CORDURA is a registered trademark of INVISTA for its fabrics known for their strength and durability."
These jeans are not only for fashion but also suitable for outdoor and leisure activities, as well as street activities like biking and motorcycling, making them versatile for various situations.

★Part 2: The Strongest Stitch
We are particular about the strength of the parts that sew the materials together.
EDWIN's completely original chain stitch, using a custom sewing machine that flattens the seams to reduce snagging and prevent fraying.
Reinforcement stitches have been added to areas that are prone to tearing in jeans, such as pockets and the inner thigh.

★Part 3: The Ultimate Pocket
The fabric of the back pocket is layered with two pieces, so the decorative stitching visible on the outside is not seen on the lining.
By doubling the already durable fabric, we have made the heavily burdened back pocket even more robust.

★Part 4: The Strongest Silhouette
Focusing on the silhouette of traditional vintage jeans inevitably leads to pants that are difficult to wear due to bow legs.
Therefore, we have completed an original fit that does not exist elsewhere, rooted in the technology of European-style 5-pocket pants, emphasizing a beautiful line and ease of wear.
Both the side and inner thighs have a beautiful straight line, optimizing the position where the spine and pelvis make contact, enhancing the fit.
The various parts that have been cut according to these conditions are sewn together with precise techniques to become a product.

★Part 5: The Strongest Parts
We paid close attention to detail, aiming for the strongest not only in strength but also in appearance.
- Laurel front top button seen on jeans produced during World War II.
・Domestic hand-crafted genuine leather patch (each one has a different pattern)
• YKK 4YG zipper boasts immense trust
・Rivet with EDWIN engraving

"The strongest denim" was born from a collaborative project with our partner company "EDWIN", with whom we have walked together in the jeans casual industry for a long time.
By using Cordura denim, these jeans return to the origins of durable workwear while incorporating a modern beautiful silhouette, comfort, intricate details, playfulness, and originality. This is a heartfelt piece from the long-established jeans shop "Marukawa Shonan Store."

・The silhouette is a classic regular straight.
A regular silhouette unique to EDWIN that is not influenced by trends.

・Material: Made with highly abrasion-resistant Cordura denim fabric.
and a soft fit with stretch.

・Color: A one-wash that is elegant and luxurious, easy to coordinate with smart outfits like jackets.
For jeans lovers, this vintage wash with a moderate fade is a classic American casual style that is irresistible.
We have two colors available.

★In the crowdfunding platform Campfire, we achieved a goal achievement rate of 500% just 10 days after the project started. Please experience our carefully crafted "denim"!

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