What we cherished was the comfort of being "undyed." — In 2000, when I touched cashmere that had just been processed and was still undyed, a thought was born. "Could I not wear this pure softness that simply relaxes the heart and the naturally harmonious colors?" NATURAL BASIC was born from this thought, choosing to remain "undyed" and creating products using natural materials, including cashmere. The products chosen to remain undyed have become a clean, one-of-a-kind existence, leading us to today.