CHROME, established by men in Colorado who were dissatisfied with messenger bags, has a policy that has been upheld since its founding: "To create products that consider the user's perspective and pursue functionality according to purpose." In 1995, they collected waste materials and created messenger bags using the toughest materials available. Because their messenger bags were exceptional, they became highly sought after, leading to the start of their business. They later moved their base to San Francisco and now offer a wide range of items, including shoes and apparel.