beautiful people/Beautiful People/SDGs name tag tote bag

- Design features -
The classic name tote has been renewed as part of the SDGs (Sustainable Development Goals) project.
The main size remains the same, with a pocket added to the back lining and longer handles for better usability.
The canvas weight has been increased for a more sturdy fabric.

- Commitment to materials -
The main fabric uses ORGANIC COTTON No. 8 canvas Kurashiki dyeing.
Kurashiki Dyeing Canvas is woven using organic fertilizers and beneficial insects like ladybugs instead of chemical fertilizers, pesticides, and herbicides used in typical cotton fields, carefully cultivated and woven with shuttle looms.
The fabric is dyed with the safe and environmentally friendly original fabric dyeing brand, 'Kurashiki Dyeing.'
Kurashiki dyeing has received safety certifications that far exceed domestic and international safety standards in Japan, and also considers environmental impact reduction, making it environmentally friendly and safe for people.
The large tag on the front is made with recycled polyester thread and jacquard weaving.
An original name tag using 17 colors representing the 17 Sustainable Development Goals (SDGs) is attached to the back pocket.
The 17-color name tags are made with jacquard weaving, with the back threads secured by heat-pressed sheets.

beautiful people/Beautiful People
Everything is beautiful.

We design clothes that bring joy and comfort to the wearer and make them feel that their natural self is beautiful.
The standards of beauty are never just one. We affirm the diversity of the world and discover new beauty in the various elements of everyday life, sometimes in conflicting or contradictory concepts, with our own eyes.
Size, gender, material, pattern, color, and other preconceived notions and stereotypes in fashion are being liberated, bringing out the true beauty within each individual and creating a new standard.