The policy that CHROME has upheld since its founding is to "create products that are based on the user's perspective and pursue functionality according to purpose." Founded in Colorado, USA, by men dissatisfied with the messenger bags available in the market, CHROME created messenger bags in 1995 using the toughest materials they could find from collected waste. Because their messenger bags were exceptional, they became highly sought after, leading to the start of their business. They later moved their base to San Francisco and now offer a wide range of items, including shoes and apparel.

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