ATON NATURAL DYE URAKE | HOODIE Natural Dye Hoodie

ATON (エイトン) NATURAL DYE URAKE | HOODIE Natural Dye Hoodie

A hoodie (parka) sweatshirt characterized by a sharp triangular hood and a slightly oversized silhouette. The cuffs are designed with ribs in a triangle shape to distribute the stress point, combining functionality. As a signature item of ATON, a 'A' mark is flocked on the left chest.

This is a jersey material woven with thick threads at twice the usual density, as high as possible, in Wakayama City. The high-density weaving ensures durability, and after garment dyeing, it is washed, so it does not shrink. The brushed back has a three-layer structure connecting the surface and the reverse side, with air in between, providing warmth. This is a special item dyed with natural dye.


※『NATURAL DYE』
From flowers, leaves, stems, bark, fruit peels, or minerals, dyes are created with new ideas and techniques, dyed with a robust method that does not use mordants. Usually, plant-based dyes can only produce dull colors without vividness or may fade over time. ATON overcomes these issues of color vibrancy and fading by using a unique Japanese dyeing method called 'NATURAL DYE', which can be felt through the brain and skin.

BLUE | CENTAUREA CYANUS
GRAY | TOURMALINE
BURGUNDY | DOGWOOD
BEIGE | SEQUOIA

ATON
A new brand created by Mr. Yasuharu Kusaki, who served as director of WORLD BASICS.
In addition to the elements of 'basic items for adults' that Mr. Yasuharu Kusaki announced at his previous brand, it proposes styling that crosses category boundaries with a glossy design conscious of trends and unisex size variations.
The brand concept is 'Something Only Here'.
It appears to be a standard look at first glance, but the beautiful silhouette that immediately takes shape when worn is its characteristic.