Guernica × PLAY FIT DESIGN / Guernica × Play Fit Design / Underwear

Men's underwear designed under the supervision of the design project "guernika (ゲルニカ)" centered around artist Shinichiro Inui.
High-quality items using highly elastic materials with graphic design unique to guernika, which has the concept of "ART × α."
The waist rubber is a carefully crafted item with a design placed using jacquard weaving.

PLAY FIT DESIGN/プレイ フィット デザイン
A men's underwear brand originating from Japan.
Because it directly touches the skin, we pursue "wearability" and deliver products that customers can genuinely feel comfortable with.
Establishing the genre of boxer briefs, "BODY WILD" has brought high fashion to men's underwear, achieving exceptional softness with high-quality cotton. They respond to diversifying needs and develop various brands based on different concepts, including the innerwear "YG" that conditions between the skin and dress shirts.


guernika/ゲルニカ
Designer: Shinichiro Inui
An artist who continues to create works overflowing with a unique pop and graffiti feel.
After graduating from high school, they moved to the United States to begin serious art activities, relocating their base to Osaka in 2009, and winning the grand prize at the 2nd WALL AUDITION hosted by H.P.FRANCE in 2011.
Starting the brand "GUERNIKA" with original art from the following year, they are active regardless of the medium of expression.