RE:VIRAL/Revitalizing/Crush Ring Zip-Up Hoodie

col: Black (BLK)
Using a body made of 100% cotton, the product undergoes dyeing, resulting in a unique coloring with a faded feel. After dyeing, damage processing, ring attachment, and sashiko stitching are performed by hand, one by one.
The twisting caused by the dyeing process contributes to a design that appears to have been remade into a body with a vintage feel.

col: Other 24 (MULCH)
Using a body made of 100% cotton, each piece is carefully bleached by hand, considering balance, followed by dyeing. The dye penetrates the bleached areas, resulting in a distinctive coloring.
After dyeing, damage processing, ring attachment, and sashiko stitching are performed by hand, one by one.
The unique coloring with sharp contrasts, combined with the twisting from the dyeing process, creates a design that appears to have been remade into a body with a vintage feel.

※Due to the hand-operated bleaching process, there may be slight individual differences.


【RE:VIRAL】
RE:→An abbreviation meaning "regarding" or "about"
An answer to an inquiry
VIRAL→Like a virus spreading, the way a topic expands
RE:VIRAL is a coined term combining the above
Reflecting the vast archives and cultures in the world through our own filter in the creation of products.
RE:VIRAL is a concept for items that respect the predecessors who shaped each era and richly reflect nostalgia while updating it as contemporary fashion.