callautia

Your life is yours. Live the life you love. Love and believe in yourself; that's when the magic happens. “callautia” is a coined term created from the flower “calla” and the Greek word Philautia, which means self-love. The term Color has flower meanings such as "magnificent beauty" and "purity," and depending on the color, there are wonderful flower meanings like "dreamy beauty," "passion," and "grand beauty." Color = 色(color) implies that there are infinite colors, meaning you can be any color and become any version of yourself. Philautia is one of the seven loves in ancient Greece, and it is said that loving oneself is the key to loving others. I want you to love yourself first. I hope that callautia's clothing can be a trigger for self-love.