Concolor is a domestic footwear brand that started in 1998, marketed as a surf brand, with a thorough pursuit of image and sales concepts centered around the action sports market. It is not available in general shoe shops, and the concept of Concolor, which is produced in limited quantities, has been embraced by surfers seeking individuality in fashion, becoming recognized as the go-to footwear for surfers. At the same time, through support for top surfers both domestically and internationally, as well as being an official sponsor of the Japan Surfing Federation (NSA) and sponsoring various surf contests and events, the Concolor brand has achieved a top-class status in the surf industry. While always maintaining a basic style that is not bound by trends or fads, its unique individuality has recently expanded its reach beyond surfers to various styles of users. Concolor is a footwear brand that continues to evolve from a surf brand to a lifestyle brand. Its unique "Japan Fit," designed to accommodate the foot shape of Japanese people with a wider width, is a significant feature of its comfort. The insoles are made from high-quality, high-function insoles "POLIYOU," molded from recycled materials that excel in odor resistance, antibacterial properties, quick-drying, breathability, and shock absorption. Combined with the wide foot shape design, it provides a very comfortable wearing experience.