In 1951, shortly after the birth of VAN, the brand "Vansports" was established as a category brand for sportswear, focusing on outdoor clothing. It is a brand that laid the foundation for heavy-duty apparel, including down parkas. In 1972, the Vansports Festival was held, which included an internal sports event for the Van Jacket company. Since the 1970s, with the slogan "One day a week for sports!", the brand strongly promoted an image of being both internally and externally.