ALT was born from a warm family story about the jewelry of founder and designer Theo Jake's grandparents. The idea of transforming pocket watch chains into necklaces, cufflinks into pendants, and stacking wedding rings has breathed new life into jewelry. Combining love and creativity across generations, the unisex and universal ALT was launched in 2022. It features a timeless minimalist design crafted with sustainable materials in France. In December 2023, it opened its first store in the heart of the Marais district in Paris, marking it as a noteworthy young brand.
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