The brand founded by Gabrielle Chanel, known by the nickname "Coco Chanel (CC)." In 1916, she presented her collection. At that time, "black" was a color used only for mourning attire, but Chanel was the first to use black in her collection. She continued to propose chic and comfortable fashion based on the idea that "the more colors used in clothing, the uglier it is." She was also the first to use jersey fabric, previously considered underwear, in formal wear. Additionally, Chanel popularized the style of women wearing pants. In 1983, Karl Lagerfeld became the designer.