Founded in 1940 in Elche (Valencia), the birthplace of the Spanish shoe industry, this shoe manufacturer has been producing shoes for four generations and established the brand in 2014. José Kiran and Asun Kiran, the fourth generation of the family and co-founders and CEOs, decided to specialize in cork sandals with anatomical soles, commonly known as BIO, adding further twists to design and trends. At "GENUINS," they take a step beyond traditional designs, exploring new uses of design and materials, pouring all their passion and experience into each model.