NONTOKYO is a designer brand that operates under the slogan "ROMANTIC LEISURE." It proposes leisurewear that combines eye-catching and girly details with functional materials and convenient features. It is designed for everyday use as well as various activities such as camping and sports. The brand uses washable, easy-to-handle materials and offers a wide range of 2WAY items, including reversible options. Each season, it presents a theme that focuses on observing Tokyo from a bird's-eye view, highlighting the various activities and associated elements scattered throughout the city.