A brand that is conceptualized around beautiful and easy-to-wear shoes, Beauth. By cutting the heel to the "calcaneus true vertical point," the center of gravity of the foot and shoe is unified. Amidst the growing attention on comfort shoes, we propose "running-friendly heel-up sneakers." Additionally, the high functionality with excellent waterproof, slip-resistant, and cold-resistant properties is also appealing. These shoes are gaining popularity as they allow for a natural walking experience without feeling the height of the heel. Beauth is a brand that embodies the modern woman's whimsical desires for both style and comfort.