Founded in 1981 by brothers Paul Marciano and Maurice Marciano, GUESS started as a jeans manufacturing company in California, USA, and has since expanded its lineup by incorporating European designs. From the late 1980s to the 1990s, it grew into a comprehensive apparel brand with branches worldwide. Its creations seamlessly blend reality and fantasy, making subtle yet impactful statements. GUESS consistently moves forward with smartness and uniqueness, never forgetting to embrace free ideas.