Designer Shoma Akikawa, originally from China, graduated from Tokyo Mode Gakuen and gained experience as a pattern maker at major apparel companies and Paris Collection brands. He began working as a freelance modelist and designer in 2017 and launched his brand "HES" in 2021. The brand name is derived from the Greek god of "dawn," symbolizing a mystical and beautiful time considered the beginning of the day. HES draws inspiration from music, visuals, reading, and daily emotions, resulting in items that provide relaxation, exhilaration, and tension, expressing a unique style with an elegant and artisan atmosphere.