The brand new balance derives its name from the "new balance" sensation felt by the wearer. Established in 1906 in Boston, USA, it began as a manufacturer of corrective shoes. The series, including the famous "M1300" and "M576," has seen numerous reissues. It proposes shoe-making that prioritizes fit, starting with the original fitting system 'Width Sizing.' Not only is it favored by athletes who emphasize functionality, but its value as a fashion item has also been increasing year by year.
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