After a long planning and development period, it was born in 1993. P.i.d expresses the individuality, personality, and lifestyle of its owners and users through its bags. Based on a mannish casual style, it is seen as a design element that enriches various life scenes in a personal way. The items stored inside, as well as the way they are carried and used, vary greatly from person to person. We strive to create bags that improve with use, and we continue to make gradual improvements to this day. With carefully considered functionality, selected materials, excellent craftsmanship, and unique specifications, the quality becomes more apparent the more you use it, creating bags that fit your body over time.