Aloha Blossom/KAMAWANU SHIRTS

A collaboration with the Japanese tenugui manufacturer 'KAMAWANU'. This collaboration features 'KAMAWANU's' representative textile, resized for shirts and printed, combining 'Aloha Blossom' and 'KAMAWANU'. 'KAMAWANU' is a riddle that combines the characters for 'kama' (鎌) + circle (◯) + 'nu' (ぬ). A riddle is a puzzle that assigns hidden words to letters or pictures. 'KAMAWANU' expresses the spirit of Edo townspeople who, disregarding their own well-being, help the weak.

Aloha Blossom/アロハ ブロッサム
An original Aloha shirt brand designed by musicians Seisaku Kamie and Tomotaka Onosaki.
The Aloha shirts, finished with unique creations, exude a one-of-a-kind presence, and we release works that are meticulously crafted, such as having the sewing done by artisans who make dress shirts.

-brand concept-
'Luxe' originally means luxury in French and Latin.
We perceive that finding what one likes, not limited to high-end brand items, and discovering what luxury means to oneself is the true luxury.
Values regarding things differ from person to person.
We believe that by exploring and pursuing what luxury means to oneself, one can discover 'Re luxe', or true luxury.
The true luxury = 'Re luxe' that leads to 'Relax' is the most important point for 'Aloha Blossom'.
By adorning yourself with 'Aloha Blossom', we hope that even the most ordinary days can become a little more pleasant, allowing not only yourself but everyone around you to be happy.
It is our joy at 'Aloha Blossom' to assist you in achieving true luxury that liberates your mind and body.