Since establishing a small tailor shop on Middlesex Street in London in 1894, DAKS has achieved the world's first successful mechanization of tailoring and invented the world's first beltless slacks, 'DAKS TOP,' breaking conventional concepts with innovative product development. It has continued to grow significantly, maintaining the principle of 'high quality, fair price' and is recognized as a reliable brand with high quality, having been awarded three Royal Warrants. We will continue our relentless pursuit of quality to uphold the dignity of a brand trusted by customers as a purveyor to the British Royal Family.