OOFOS, born as a pioneer of recovery shoes. "OOFOS" is a recovery shoe brand developed over two and a half years by a veteran team involved in product development for athletes, trainers, and major shoe manufacturers in Cohasset, Massachusetts, in 2011. While there are many shoes that cause significant impact on the soles of the feet, they realized that there were no shoes designed to absorb shock and aid recovery, leading them to create OOFOS and become pioneers in recovery shoes. The special material used in OOFOS products, OOfoam, differs from the common EVA material used in midsoles designed for propulsion, as it can reduce shock rebound by 37%, thereby alleviating the impact on the soles of the feet upon landing. This helps to reduce the strain on the knees, hips, and back, and the ergonomically designed footbed gently cradles the foot while providing firm support for the arch. Currently, in the United States, understanding of recovery shoes has deepened year by year since the launch in 2011, and by 2020, it has expanded to 4,500 stores, primarily through running shops.