In 1966, Paul Van Doren and three partners opened their first shop on March 16 at 704 E Broadway in Anaheim, California. In the 1970s, a skateboarding boom swept across the United States, fueled by superstars like Tony Alva and Stacy Peralta. The waffle sole, known for its excellent grip and durability, began to attract West Coast skateboarders and BMX riders, who appreciated its customizability. As a sponsor, they supported the skateboarding team "Z-BOYS." A local West Coast brand quickly became a major brand. Even now, VANS continues to evolve into a global brand.