Ganni is a Denmark-based brand specializing in women's apparel, lingerie, shoes, and accessories. It has an Atelier located in Copenhagen. The creative director, Ditte Reffstrup, aims for various people to enjoy Ganni, which features a wide range of items from masculine and fashionable designs to sexy and bold styles, as well as sophisticated and elegant looks. This diversity, not being confined to a single taste, is one of Ganni's charms. Established in 2000, the brand is still young but was awarded Best Brand at the Danish "Elle Style Awards" in 2014, proving its high capability and popularity. Its popularity extends beyond Denmark, with 400 stores primarily located in Nordic countries such as Germany and Norway.
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