This is a genuine Japan brand that was born in Japan in 1952. In 1955, phenix quickly introduced the latest material, nylon, into ski wear, laying the foundation as a ski wear brand. The items from phenix fuse three elements at a high level: "materials," "technology," and the sophisticated "design" brought about by functionality, fulfilling the aspirations of the world's top athletes. phenix pursues its commitment as a Japan brand through advanced sewing technology, relentless challenges in functional development, and uncompromising product experimentation, continuing to engage in reliable product development that allows for comfortable and safe enjoyment in various fields.