The brand alk phenix focuses on the basic human movement of "walking," which has remained unchanged for 50,000 years, with the desire to utilize the technology cultivated in the development of ski wear and outdoor wear in a new field. The concept set for this restart is "everyday adventure." It seeks the thrill that subtly exists in daily life and explores it from a pedestrian's perspective. This is defined as a mental adventure, with an image of wandering aggressively for 12 hours in search of moments to encounter the unknown.