"Balancoire" means "swing" in French. The swing that everyone played on as a child. Didn't you lose track of time, getting lost in it until it got dark in the evening? This word is also one of the few words that is understood in many countries around the world. The brand name "Balancoire" carries the message that "the feeling of loving fashion is the same for everyone." It is themed around women who value a relaxed, unpretentious feeling, and it sensitively responds to women's needs, sometimes in a traditional way and sometimes in a sweet way.