Founded in 1906 in Northampton, England, the shoe brand George Cox was established by George Jim's Cox. While maintaining a traditional approach to shoemaking that does not seek mass production, it has consistently led the industry with innovative ideas, such as being the first in the world to adopt rubber soles in its renowned shoes. Loved by notable punks, rock musicians, and designers, the historical brand George Cox has colored culture through various historical contexts and continues to captivate the hearts of young people today.