A tote bag specialty brand with the concept of "Fun Outing!" Always proposing the optimal size and shape for various usage scenarios, along with a rich variety of design options. The designs equipped with everyday functionality should allow a wide range of ages to enjoy the fun of finding their favorite Rootote. Numerous limited editions and collaboration projects are also being developed. The brand tag marked with an R is a landmark. The "Roo Pocket" on the side, resembling a kangaroo's pouch, is its identity.