GEOX boasts the top share of casual lifestyle footwear in Italy. Founder Mario Moretti Polegato developed the innovative technology 'GEOX Membrane' that provides breathability to waterproof soles. By attaching a special membrane with micro-hole structure to perforated rubber soles, it prevents water intrusion while allowing sweat vapor to escape, creating shoes known as "breathable shoes," sold in over 100 countries worldwide. GEOX not only emphasizes functionality but also offers a lineup that excels in quality and fashion, characteristic of Italian brands that prioritize trends.