Launched in November 2016, "OSOI" is a women's bag and shoe brand based in Seoul. With its fresh designs, excellent quality, and proactive production plans from its own factory, it has recorded steady growth. In August 2018, it became widely known due to a celebrity issue, achieving significant growth in the industry in a short period. Currently, it has multiple stock stores both domestically and internationally, including major department stores, select shops, and online select shops. The brand has a flagship store in Seongsu-dong, Seoul.