In 1985, "RUSTY" was born in California, USA. It is a global surf brand that operates primarily in Australia, as well as in the USA, Brazil, and various European countries. By signing contracts with prominent surfers both domestically and internationally, nurturing young surfers, and hosting and sponsoring various events, it has established its position as a top brand. Additionally, the "Rdot" logo wear, which is an iconic item of RUSTY, is loved not only by surfers but also in street styles such as skateboarding and dancing.