SAVE THE DUCK is an outerwear brand founded in 2012 in Milan, Italy, with a philosophy centered on animal welfare and environmental conservation. Its most significant feature is its commitment to being "100% ANIMAL FREE," completely avoiding the use of down feathers. Instead, it employs a proprietary high-tech artificial down called "PLUMTECH." This innovative material offers insulation, lightweight properties, and breathability comparable to natural down, while also being easy to care for and washable at home. Furthermore, it actively utilizes "RECYCLED PLUMTECH," made from recycled materials derived from PET bottles, contributing to reduced environmental impact. SAVE THE DUCK's products are not only appealing for their functionality and ethical considerations but also for their sophisticated design and rich Color variations typical of Italian brands. It has received high acclaim in Europe and North America, and its recognition has been rising in Japan in recent years. In 2024, a Japanese subsidiary will be established, further increasing its presence. SAVE THE DUCK offers next-generation outerwear that seamlessly blends fashion, functionality, and ethical values at a high level.