doublet/ダブレット/Key Chain with Dog Doll

doublet
A keychain with countless accessories dangling and creating a strong presence. Although the motifs may seem chaotic at first glance, they are sprinkled with charms that evoke various meanings and stories, such as hearts, padlocks, and animals.
The main feature is the dog plush. Made from recycled felt created from discarded clothing, it is a new fabric born from a mixture of indestructible synthetic fibers and colorful threads.
We hope you'll enjoy your own fashion by attaching this playful, lively, and unique keychain to your bag or belt loop.
doublet... a Japanese men's brand [ダブレット].
Debuted in the Spring/Summer 2013 collection by Mr. Masayuki Ino and Mr. Takashi Murakami, who gained experience at Mihara Yasuhiro.
The brand name 'doublet' is derived from the wordplay 'Doublet' by Lewis Carroll, who is also famous as the author of 'Alice in Wonderland.' This game involves changing one of two given words, one letter at a time, into the other, following a set of rules.
Much like this wordplay, the brand's concept is based on basic, standard items mixed with sudden ideas, called 'Uncomfortable Everyday Wear,' offering a full range of items from clothing to accessories.
Showcases often feature female models in lookbooks, creating a unisex atmosphere despite being men's wear, and attracting fans of both genders.