Assina New York Athena New York Athena New York Vitamin Risako / Assina New York

This season's New Color features a vitamin color 5mm wide ribbon rounded at the head, a representative capeline hat from Athena New York. The 75mm wide ribbon is rare in the hat industry and has been loved since the brand's inception for its very innovative design. The decorative crossing of the ribbon in a bow style is also a reason for its popularity. Every year, new colors of ribbons are added to the lineup, and like shoes and bags, many are collected in different colors to match outfits. This classic hat matches various styles without being picky and can create a casual yet "neat" look. Change the position of the ribbon decoration when wearing it according to your style for the day. UV size adjustment 【Athena New York / アシーナニューヨーク】 is a brand founded by Yuko Ota in NY in 1996 for curious women who actively enjoy traveling and daily life with their own style. After gaining high praise for custom-ordered hats made in NY, she moved to Japan in 2004 and is now designing hats and accessories that more women can enjoy freely in various scenes.