DankeSchon/BLEACH CHECK OPEN COLLAR SHIRTS

DankeSchon

Open collar check shirt with bleach processing, finished with a different expression from the usual.
Processing adds not only a casual look but also a street vibe.
Relaxed fit with ample width.


DankeSchon... DankeSchon is the core keyword of this brand.
D - digitaliy, digital style
A - Architect, creator
N - neologism, new expression
K - kittenish, mischievous
E - engrossing, captivating
It combines the initials to form 'Schon' in German, expressing gratitude to those who agree with the brand's intent, and is called 'DankeSchon' (meaning 'Thank you').
The fashion theme is 'New Standard.' Instead of resisting the times, it extracts elements that suit the brand by slipping through and flowing with the era, combining high-quality materials with digital graphics to create the collection.
Pure silhouette, meticulous attention to detail, and at the same time, actively incorporating unique and new perspectives.
The products created from it are practical and naturally blend into everyday life.