NEEDBY heritageLUNA/Wide Straight

The wide straight 'LUNA' that easily matches any coordinate of NEEDBY heritage.
While the hips to the hem are wide, the waist area fits well and creates a beautiful body line. Using NEEDBY's original denim fabric with open-end yarns in the weft. The dyeing method adopted is i-Next, developed with a focus on sustainable manufacturing.
It is made of a soft, comfortable fabric.
While keeping various costs (processing, energy, manufacturing, etc.) low, we repeated prototypes to express a processing feel unique to NEEDBY, resulting in fabric with a vintage feel that is characteristic of Made in Japan.

※Because processing is done manually, there are individual differences in the products. Please understand that there may be discrepancies with the size notation values in advance.

[NEEDBY heritage/ニードバイヘリテージ]
A denim brand launched in spring 2023. It was born from the desire to 'preserve the traditions and techniques of Japan's denim industry and pass them on to the next generation.' Utilizing Japan's proud USED processing techniques, while reducing unnecessary chemicals and water, we propose denim that enhances production efficiency to compensate for declining labor. The basic design, unaffected by trends, evokes a classic vintage look. Continuing to weave history, we protect denim that leverages traditional Japanese techniques and deliver it across generations.