The term "ナバナバ" means "look, look" in Japanese. It is a brand originating from Korea, established to nurture children's self-esteem with phrases like "Look at me!", "Look! Isn't it cute?", and "Look! Isn't it cool?". With the concept of Simple & Stylish, it incorporates street culture and sports elements while using monochrome as the brand color. NAVANAVA has its roots in Dongdaemun's "Heunginjimun Market" and opened a store in the Dongdaemun shopping district in 2005. The owner, who handled various brands, began to directly design and produce NAVANAVA as their own brand, believing that "the best fashion starts with the best fabric," and it launched as a junior brand in 2022.