LAFIEL is proposing a fulfilling lifestyle with "comfortable" as the keyword. LAFIEL is a coined term inspired by rice fields. If we liken rice fields to life and business, the daily life and business activities represent planting seedlings and cultivating rice, meaning that the prosperity created through life and activities bears fruit, leading to a rich life for everyone involved with LAFIEL. The brand name embodies this wish, using the "L" and "F" of LAFIEL as motifs to represent the ripened rice ears, expressing a prosperous life.