On | FASBEE

A sneaker brand born in Zurich, Switzerland in 2010. The brand's history began when former triathlete Olivier Bernhard started developing innovative running shoes with engineers. They developed a unique cushioning system called 'CloudTec(R)', which has garnered attention across a wide range of genres, from athletes to the fashion industry. The brand has also signed various athletes, including the Roger series of sneakers co-developed with professional tennis player Roger Federer, and supports athletes like Helen Obiri, who excels in the Olympics and world championships, as well as runners in domestic relay scenes. Additionally, they are expanding their reach by partnering with American actress Zendaya starting in 2024 and collaborating with the luxury brand Loewe.